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Betty Penny, three others, join Team Canada business women's trade mission
By Glenn Hendry, Durham Business News, November 1997

   For a woman who dreamed of an interior design career, going into the business of counting pennies has worked out rather well.

   Well enough, in fact, that Port Perry's Betty Penny of Penny & Associates Inc, believes it's time to expand her market south of the border. It's time for a trip to Washington.

   Penny, along with three other Durham businesswomen, will be part of a 120 member lineup at the first Canadian Business women's Team Canada International Trade Mission in Washington, D.C., November 11-14.

   The goal of the mission, according to a press release from the Canadian Embassy in Washington, is to help Canadian businesswomen expand internationally, with a focus on networking, strategic alliances and partnerships, and tips on breaking down barriers.

   The trade mission is long overdue, said Penny, who provides accounting and business strategy services and acts as chief financial officer for a number of clients in Durham and other parts of the GTA.

   "We're realizing there's more glass ceilings being broken every day," she explained."There are so many top CEO's who are women up here, but there's a lot more successful businesswomen in the States, and (mission organizers) are going to try to match us up."

   The key to the trip will be those business alliances, Penny noted. "I need to develop business contacts so I can do business in the States. It's a very competitive field, but it's potentially lucrative."

   Other events on the agenda for the four-day affair include workshops, financing sessions, success stories, networking receptions, lunch with International Trade Minister Sergio Marchi and a black-tie dinner with Canadian Ambassador to the United States, Raymond Chretien.

   Three other Durham businesswomen are planning to attend the trade mission: Gauri Chawla of MMC Ontario in Pickering; Elaine Lachappelle of Quality Service International in Ajax; and Dr. Phebe-Jane Poole of PJ Poole & Associates of Ajax.

   About half of the approximately 120 members of the trade mission will come from Ontario.